From product to market.
A clear plan at every stage.
We coordinate planning, creative production, launch activity and commercial support around your product, market, budget and timeline.
Initiatives run in parallel. The scope is sized to your product and stage.
01
Understand the product.
WHAT WE DO
Review the product, samples and feedback.
Confirm the market, goals and constraints.
Agree the budget range and timeline.
Confirm the market, goals and constraints.
Agree the budget range and timeline.
WHAT YOU RECEIVE
Product brief and initial scope.
YOUR INPUT
Product specs, sample status and priorities.
02
Build the commercial plan.
WHAT WE DO
Define the audience and positioning.
Map pricing, margin and channel options.
Estimate logistics and delivery costs.
Map pricing, margin and channel options.
Estimate logistics and delivery costs.
WHAT YOU RECEIVE
Market plan and pricing framework.
YOUR INPUT
Factory costs, capacity and existing pricing.
03
Set the roadmap.
WHAT WE DO
Choose the launch or crowdfunding route.
Agree investment, budget and owners.
Define approvals, deliverables and current stage.
Agree investment, budget and owners.
Define approvals, deliverables and current stage.
WHAT YOU RECEIVE
Approved roadmap and delivery schedule.
YOUR INPUT
Decision-maker, launch window and sign-off.
04
Create the content.
WHAT WE DO
Develop briefs, scripts and product assets.
Coordinate a crew, creators and samples.
Produce, review and prepare release materials.
Coordinate a crew, creators and samples.
Produce, review and prepare release materials.
WHAT YOU RECEIVE
Approved assets and a creator content plan.
YOUR INPUT
Working samples, accurate claims and timely feedback.
05
Coordinate the release.
WHAT WE DO
Align product pages, content and framing.
Coordinate videos, PR and press assets.
For crowdfunding: rewards and backer updates.
Coordinate videos, PR and press assets.
For crowdfunding: rewards and backer updates.
WHAT YOU RECEIVE
Launch checklist and live campaign tracking.
YOUR INPUT
Final approvals and account access.
06
Prepare channels for sales.
WHAT WE DO
Support market research and product tests.
Coordinate placements, presentations and listings.
Turn orders, feedback and replenishment into plans.
Coordinate placements, presentations and listings.
Turn orders, feedback and replenishment into plans.
WHAT YOU RECEIVE
Channel activation and a sales support plan.
YOUR INPUT
Order forecasts, stock and product support.
Channel outreach begins during planning.
07
Coordinate supply and delivery.
WHAT WE DO
Align production, packing and shipment data.
Deliver into the US alongside your own logistics.
Scope wider fulfillment separately if needed.
Deliver into the US alongside your own logistics.
Scope wider fulfillment separately if needed.
WHAT YOU RECEIVE
Shipment plan and delivery documentation.
YOUR INPUT
Ready goods, packing details and delivery terms.
08
Review and plan the next stage.
WHAT WE DO
Review launch metrics, feedback and spend.
Hand over assets, reports and open items.
Plan ongoing content and channel support.
Hand over assets, reports and open items.
Plan ongoing content and channel support.
WHAT YOU RECEIVE
Project review and next-stage priorities.
YOUR INPUT
Sales feedback and next-stage objectives.
Performance monitoring continues beyond the project.
Tell us where your product stands.
We will shape the next steps around your market, budget and timeline.